Campaigns

Maritime agencies, women execs lead National Women’s Month 2026 inclusivity campaigns

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The Philippine maritime industry is reaffirming its commitment to inclusivity as it celebrates International Women’s Month, recognizing women’s contributions as essential to the sector’s future growth. Leadership as Service Maritime Industry Authority (MARINA) Administrator Sonia B. Malaluan has emphasized that leadership in the maritime sector should prioritize service over self-validation. “Being a woman in leadership … Read more

Merrell: Explore Outside | New Brand Platform

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Merrell, the outdoor footwear brand, is attempting a brand refresh – and it’s a fascinating case study in how companies are navigating the shifting sands of cultural accessibility. Their new global platform, “It Starts Outside,” isn’t just about selling hiking boots; it’s about selling the *idea* of the outdoors to everyone, not just the seasoned … Read more

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