SG Pipers Secure Commercial Future with Multi-Brand Sponsorship Alliance Ahead of Hockey India League Delhi-based SG Pipers have significantly bolstered their financial foundation as they prepare for the 2025–26 season of the Hero Hockey India League. The franchise has announced a series of sponsorship agreements, spanning principal, co-sponsor, and associate sponsor tiers, signaling growing confidence … Read more
JSW Soorma Hockey Club Bolsters Sponsorship Lineup for Hockey India League Campaign Punjab’s JSW Soorma Hockey Club has announced a series of strategic partnerships designed to provide comprehensive support for its athletes both on and off the field as the Hockey India League (HIL) prepares for its return. These collaborations aim to enhance player performance, … Read more
Frido Forges Hockey India League Partnership with Soorma Hockey Club In a significant move for both the brand and the sport, Frido, a leading Indian consumer health and orthopaedic support company, has announced a strategic alliance with Soorma Hockey Club. This partnership marks Frido’s official entry into the world of professional hockey, aligning the brand … Read more