Mixue Bingcheng: Owner’s ID Card & Sales Target Struggles

Mixue Bingcheng Shimen Store Struggles: High Rent and Performance Pressures Raise Questions The popular Chinese dessert chain, Mixue Bingcheng, is facing scrutiny after reports surfaced regarding the financial difficulties of its Shimen branch. Less than a year after opening, the store reportedly closed its doors, sparking a debate about the challenges of operating a franchise … Read more