KT Men Launches Nationally, Backed by Cricket Giants Mumbai Indians and Royal Challengers Bengaluru February 29, 2024 India’s men’s grooming market is about to get a significant shake-up. KT Professional has officially launched KT Men, a science-backed grooming brand, with a massive pan-India rollout supported by strategic partnerships with two of the most iconic teams … Read more
Plum Skincare Partners with Mumbai Indians for IPL 2026, Marking a New Era in Cricket Sponsorship February 29, 2024 Mumbai, India – In a groundbreaking move signaling the evolving landscape of sports sponsorship, Plum, a leading Indian vegan beauty and personal care brand, has announced a strategic partnership with the five-time Indian Premier League (IPL) … Read more
The IPL’s Youth Revolution: How CSK’s Bold Buys Signal a League-Wide Shift A staggering ₹14.20 crore – that’s the price Chennai Super Kings paid for uncapped fast bowler Prasant Veer, shattering previous auction records for an unknown quantity. But this isn’t just about one player; it’s a seismic shift in the Indian Premier League’s (IPL) … Read more