Katy McGuinness

Over £380 million was spent on Easter eggs in the UK last year, a figure that seems astonishing until you consider the escalating trend towards premiumization. But the real story isn’t just about how much we spend; it’s about what we’re spending on. The days of solely relying on mass-produced chocolate bunnies are fading, replaced … Read more

The Future of Functional Dairy: How Greek Yogurt is Pioneering a New Era of Gut Health and Personalized Nutrition Over 70% of consumers now actively seek foods that offer benefits beyond basic nutrition, a figure that’s rapidly climbing. This isn’t simply about ‘health halos’ – it’s a fundamental re-evaluation of food’s role in preventative healthcare, … Read more