Wireless Festival

UK PM Condemns Kanye West as Sponsors Drop Rapper

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The Kanye Effect: Brand Risk, Political Scrutiny, and the Future of Festival Sponsorship Over $30 billion was wiped off PepsiCo’s market value in 2017 following a single advertisement featuring Kanye West. Now, in 2026, history appears to be rhyming. The escalating controversy surrounding Kanye West’s planned performances at Wireless Festival is triggering a cascade of … Read more

Pepsi Drops Festival Sponsorship Amid Kanye West Nazi Row

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Pepsi Cuts Ties with Wireless Festival Amid Ye Controversy February 29, 2024 London – A storm of controversy surrounding Ye, the artist formerly known as Kanye West, has prompted Pepsi to end its long-standing sponsorship of the Wireless Festival in London. The beverage giant’s decision, announced Sunday, comes just hours after the festival confirmed Ye … Read more

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