Hong Kong’s Office of the Privacy Commissioner for Personal Data (PCPD) joined a chorus of global voices on Monday, releasing a joint statement condemning the creation and dissemination of AI-generated intimate imagery, defamatory content, and other harmful depictions of real people without their consent. The collaborative effort signals a growing international concern over the ethical and legal implications of rapidly advancing AI technologies.

The statement, co-signed by authorities from Canada, the European Union, France, Germany, Italy, South Korea, New Zealand, the Philippines, Singapore, and the United Kingdom, acknowledges the potential benefits of AI while simultaneously highlighting the severe risks posed by its misuse. Specifically, the agencies expressed deep concern for the safety of children and other vulnerable populations, citing the potential for cyberbullying, exploitation, and the creation of abusive content.

“While AI can bring meaningful benefits for individuals and society, recent developments – particularly AI image and video generation integrated into widely accessible social media platforms – have enabled the creation of non-consensual intimate imagery, defamatory depictions, and other harmful content featuring real individuals,” the joint statement reads. The authorities are urging developers and users of AI systems to prioritize the implementation of robust safeguards to prevent the generation of harmful materials and the misuse of personal information.

These safeguards must include “effective and accessible mechanisms” for individuals to request the removal of AI-generated images that violate their privacy or cause them harm. The call for action comes amid increasing reports of AI being used to create realistic, yet entirely fabricated, content – often with malicious intent.

The PCPD’s involvement follows its recent engagement with Elon Musk’s xAI regarding its Grok chatbot. Last month, the PCPD contacted xAI after reports surfaced of users exploiting the chatbot to generate indecent content featuring images of real women and children. This proactive step demonstrates Hong Kong’s commitment to addressing the emerging challenges posed by AI-driven abuse.

Beyond reactive measures, Hong Kong is also considering legislative changes to address the issue. Security Minister Chris Tang revealed in September that the government is exploring expanding the city’s sexual offences laws to encompass AI-generated “deepfake” pornography. This potential legal update stems from a case earlier this year involving a University of Hong Kong student accused of creating hundreds of indecent images using AI tools, targeting classmates and teachers without their consent. The student received a warning letter, but the incident underscored the urgent need for clearer legal frameworks.

The rise of accessible AI image generation tools presents a complex challenge. While offering creative possibilities, these tools also empower malicious actors to inflict significant harm. How can we balance innovation with the fundamental right to privacy and protection from abuse in this rapidly evolving technological landscape?

Furthermore, what role should social media platforms play in policing AI-generated content and protecting their users from non-consensual depictions?

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