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Exness identifies trust as a crucial factor for growth in the Middle East and North Africa (MENA) financial trading market, with expectations for significant developments by 2026. The company’s regional commercial director highlighted Dubai’s key role in its growth strategy and the evolving demands of a mobile-first generation of traders.

MENA Region as a Critical Growth Market

Mohammad Amer, Regional Commercial Director at Exness, discussed the expanding MENA financial trading market. Dubai is a key component of the company’s strategy, and the region is seen as increasingly important for fintech and online trading.

Addressing the Needs of Mobile-First Traders

Exness is focused on meeting the needs of younger, mobile-first traders through engineering efforts, platform stability, and transparent trading conditions. The company recognizes the importance of providing a culturally relevant and compliant user experience, emphasizing the role of local talent in achieving this.

The Importance of Trust in Online Trading

Amer emphasized the growing need for stronger controls and systems within the online trading industry. He predicts that 2026 will be the “Year of Trust,” signifying that trust is not merely a brand value but a commercially valuable asset for firms in the sector.

Future success in the online trading industry, according to Exness, will depend on firms’ ability to meet rising standards in both regulation and platform consistency.