Mediacorp Radio Listening Share in Singapore Hits 14-Year High of 86 Per Cent

The broadcaster’s dominance spans English, Chinese, Malay, and Indian listener segments, effectively capturing the broad spectrum of the Singaporean market. Mediacorp’s share of radio listening in Singapore has reached a 14-year high of 86 per cent, up 2.2 percentage points from 2025.

YES 933 and the Chinese Market Dominance

The scale of Mediacorp’s lead in the Chinese-speaking segment is particularly stark. Three brands—YES 933, LOVE 972, and CAPITAL 958—combined to draw 1.9 million listeners. This group accounts for 37.4 per cent of all radio listening, which is 3.4 times the combined reach of all other Chinese stations in Singapore.

YES 933 retained its position as Singapore’s number one radio station for a third consecutive year with 902,000 listeners, or one in four of all Chinese listeners. LOVE 972 follows closely with 858,000 listeners, ranking second among Chinese stations and third overall. The station has also deepened its bond with affluent listeners, whose weekly time with the station jumped 30 per cent to 7.6 hours.

For the older demographic, CAPITAL 958 remained the segment’s number one station, growing its total listenership by 4.4 per cent to reach 666,000.

English Reach and the Gen Z Shift

Mediacorp stations added 133,000 listeners to reach over 1.7 million, with CLASS 95 leading the charge by growing its weekly audience by 22 per cent to 874,000. Interestingly, this growth was fueled by a younger cohort.

In a strong showing of the cross-generational appeal of radio, its young fans were key to this growth: listeners aged 15 to 34 made CLASS 95 their top station, and time spent by tertiaries aged 15 to 24 jumped 58 per cent to 3.2 hours weekly

Mediacorp

Meanwhile, CNA 938 remained Singapore’s preferred news station, growing its listenership for a third consecutive year with a compound annual growth rate (CAGR) of 6.4 per cent. The station recorded its highest-ever radio reach, increasing by 11.6 per cent to 307,000 listeners. The performance was led by a 40 per cent increase in reach in the key morning belt.

Malay and Indian Segment Penetration

Across all its platforms, Mediacorp reaches 98.1 per cent of Malay and 97.5 per cent of Indian listeners aged 15 and above.

WARNA 942 reached its highest-ever listenership – 88.1 per cent of Malay listeners – and also remains Singapore’s most-engaged radio station, with audiences tuning in for 13.2 hours weekly. Other growth markers include RIA 897, which almost doubled its millennial listener base in the past year, with time spent growing at a three-year CAGR of 10.2 per cent. Similarly, OLI 968 grew its average listening time by 22 per cent to hit 8.7 hours weekly – its third consecutive year of gains, compounding at 8.3 per cent annually.

Digital Pivot and Social Video Integration

Beyond radio, Mediacorp’s audio brands now also operate across broadcast, streaming and social media, with digital and social performance figures based on Mediacorp’s internal data and platform analytics. On the streaming front, nine in 10 digital audio listeners in Singapore tune in to a Mediacorp station.

The digital strategy is leveraging short-form video and podcasts to drive engagement. From March to April 2026, melisten drew an average of 1.89 million podcast downloads monthly. Across social platforms, the network’s audio brands count 2.98 million followers, generating 3.56 million likes, comments and shares in the same period. The brands drew over 300 million social video views over the same period.

Specific content formats are driving these numbers. LOVE 972’s Breakfast Quartet – Dialect Edition, in which the station’s morning hosts engage in candid, contemporary conversations entirely in dialect, has drawn over 1.5 million views across platforms since its debut. This contributed to the brand’s total video view count of 46.4 million. The broadcaster is also experimenting with scripted microdramas. YES 933’s Love Revenge amassed over 5.53 million views across TikTok, Instagram, Facebook, YouTube and mewatch, while LOVE 972’s Please Fall in Love, Ms Pan got over 4.91 million views on the same platforms.