Meryl Streep doing TikToks about Crocs? Welcome to 2026, folks. But this isn’t just a charming bit of celebrity whimsy; it’s a meticulously crafted PR play riding the wave of nostalgia for “The Devil Wears Prada 2.” The film, and Streep herself, are leaning *hard* into the cultural memory of the original, and weaponizing it for maximum impact.
- Streep and Colbert recreated a pivotal scene from “The Devil Wears Prada,” specifically highlighting the film’s iconic fashion judgment.
- The skit centered around a pointed critique of… Crocs. A brand that has, against all odds, become a cultural touchstone.
- Streep herself opted for classic Gianvito Rossi heels ($995, naturally) while Colbert gamely sported bright red Crocs.
This isn’t accidental. The original film cemented Miranda Priestly’s (Streep) character as a high-fashion arbiter. To have her deliver that same withering judgment, this time aimed at Crocs, is a brilliant bit of self-awareness. It acknowledges the original’s influence while simultaneously tapping into Crocs’ surprisingly chic resurgence. The brand has successfully navigated the ironic fashion landscape, becoming a favorite of celebrities and influencers – even landing a brand ambassadorship with Pete Davidson. Streep’s participation isn’t just a favor to Colbert; it’s a calculated move to demonstrate relevance and a willingness to engage with contemporary trends.
The promotional tour is already in full swing, kicking off in Mexico City where Streep sported Aldo heels. The careful curation of her footwear – from the Gianvito Rossi slingbacks for Colbert to the Aldo heels earlier in the week – speaks to a deliberate image strategy. It’s a reminder that while she can playfully mock a trend, she remains a style icon. The return of Anne Hathaway and Stanley Tucci alongside Emily Blunt further amplifies the nostalgia factor, and the studio is clearly banking on that.
Expect a steady stream of carefully orchestrated appearances and social media moments as the May 1st release date approaches. “The Devil Wears Prada 2” isn’t just a sequel; it’s a brand extension, and Meryl Streep is its most valuable asset. This TikTok stunt is just the opening act.
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