French Girl Style: Does It Still Work in 2024?
The “French girl aesthetic” – once a ubiquitous trend fueled by a certain effortless chic – is undergoing a calculated evolution. Jeanne Damas, the model and founder of Rouje, isn’t dismantling the image that built her eight-figure business, but she *is* acknowledging its limitations. This isn’t just a brand refresh; it’s a case study in … Read more