Year of the Horse: Red Packets & CNY Lifestyle in Asia
Over $2.3 billion in hongbao (red envelopes) were digitally exchanged during the 2023 Chinese New Year, a figure that continues to climb exponentially. This isn’t simply about convenience; it’s a fundamental shift in how a centuries-old tradition is being reimagined for a digital-first generation. While the 2026 Year of the Horse promises a return to … Read more