Popcorn, Buckets & Movie Revival: A Cinema Strategy
A century ago, popcorn saved movie theaters. Today, it’s a $80 collectible popcorn bucket – and the industry is hoping it can do the same. The recent frenzy surrounding limited-edition merchandise tied to films like The Super Mario Bros. Movie isn’t a fleeting fad; it’s a symptom of a fundamental shift in how cinemas are … Read more
