The Anti-Optimization Wellness Wave: Redefining Modern Health & Self-Care
As the $6.8 trillion wellness industry pushes consumers toward relentless self-improvement—from creatine and vaginal health tracking for women to peptides and fertility metrics for men—a growing number of consumers are defecting from tracking and optimizing their wellbeing altogether. The Rise of the Anti-Optimization Movement in the $6.8 Trillion Wellness Industry We’ve all felt the exhaustion … Read more