New Korean Car Brand Eyes Czech Market: Audi & Lexus Rival
Genesis: The Korean Brand Rewriting the Rules of Luxury Automotive – And What It Means for Audi, Lexus, and Beyond Just 15% of consumers considering a luxury vehicle even *consider* a Korean brand. That number is poised for a dramatic shift. Genesis, Hyundai’s luxury division, isn’t simply re-entering European markets like the Czech Republic and … Read more