Psychic Medium Secures Dragons’ Den Investment, Then Lands Even Better Deal
A professional psychic medium captivated investors on the BBC’s Dragons’ Den, securing a £50,000 investment from Deborah Meaden and Gary Neville, only to later accept a more favorable offer from private investors contacted through her intuitive network. This story explores the intersection of entrepreneurship, intuition, and the surprising world of business on the hit investment show.
For many entrepreneurs daring to face the panel on the BBC’s Dragons’ Den, understanding the minds of the investors feels like an impossible dream. But for Danielle Close, founder of skincare brand My Skin Feels, that dream took an unexpected turn. She secured a joint £50,000 investment from Deborah Meaden and former Manchester United star Gary Neville.
Close presented My Skin Feels, a brand dedicated to creating gentle, effective skincare formulas utilizing rescued food by-products – a unique approach to both beauty and sustainability. However, her journey to the Den began long before her pitch, with a premonition about one of the Dragons.
“It’s really strange,” Close revealed in an exclusive interview. “Years ago, when Gary Neville was announced as a guest Dragon, I distinctly felt that if I ever went on the show, I wanted him to be my Dragon. So, when I was paired with him, I just knew. I had such a strong feeling, and I couldn’t explain why.”
Close explained that she received multiple offers, but ultimately felt drawn to Meaden and Neville. “It’s interesting how I just tuned into it,” she said. “They simply fit the energy of the company.”
A fifth-generation psychic medium with seven years of formal training, Close balances her business with offering psychic and mediumship readings both online and in person. She believes her intuitive abilities are integral to her success.
“There’s a lot of stigma around this kind of work,” Close acknowledged. “But it’s had such a positive impact on My Skin Feels. People often separate my psychic work from my business, but intuition is a part of daily life. For me, it guides everything – choosing partners, setting direction, knowing what feels right. I suspect many business leaders rely on intuition without even realizing it.”
However, the story took another unexpected turn. Despite accepting the £50,000 investment from Meaden and Neville on the show, Close ultimately decided not to proceed with the deal.
“It was a bit of a whirlwind,” she explained. “Investors came forward through my psychic mediumship contacts, and they were incredibly enthusiastic about the business. They presented a more advantageous offer.”
The situation was made even more memorable by a humorous moment during the show, where Close inadvertently appeared to overlook an offer from Peter Jones. “It was a complete accident,” she laughed. “I was so focused on Deborah and Gary that I completely forgot Peter had made an offer. I apologized immediately!”
Initially, Close sought £50,000 for a 10% stake in My Skin Feels. While several Dragons expressed interest, proposing equity ranges of 20%, she ultimately accepted Meaden and Neville’s joint offer of £50,000 for 20%, with both Dragons eager to actively contribute to the brand’s growth.
Since appearing on Dragons’ Den, My Skin Feels has experienced remarkable growth, achieving a 250% increase in year-on-year revenue. The brand has also secured distribution in all 15 Credo Beauty stores across the United States and is expanding its presence with early partnerships with Whole Foods.
What does this story tell us about the power of intuition in business? And how important is it to trust your gut, even when faced with seemingly perfect opportunities?
The Rise of Sustainable Skincare
My Skin Feels isn’t just a success story about a savvy entrepreneur and a bit of psychic intuition; it’s also a testament to the growing demand for sustainable and ethical skincare. Consumers are increasingly seeking brands that prioritize environmental responsibility and transparency. Utilizing rescued food by-products not only reduces waste but also offers unique and beneficial ingredients for skincare formulations. This approach aligns with the broader trend of circular economy principles, where resources are kept in use for as long as possible.
For further insight into successful businesses featured on Dragons’ Den, explore Dragons’ Den’s biggest success stories.
Learn more about the benefits of sustainable skincare practices at Ethical Consumer.
Frequently Asked Questions About My Skin Feels and Dragons’ Den
What is My Skin Feels and what makes it unique?
My Skin Feels is a skincare brand that creates effective, sensitive-skin-friendly formulas using rescued food by-products, offering a sustainable and ethical approach to beauty.
Who invested in My Skin Feels on Dragons’ Den?
Initially, Deborah Meaden and Gary Neville invested £50,000 in My Skin Feels, however, the deal was later superseded by a private investment.
What is Danielle Close’s background as a psychic medium?
Danielle Close is a fifth-generation psychic medium with seven years of formal training, and she believes her intuition plays a crucial role in her business decisions.
Why did Danielle Close ultimately decline the investment from Deborah Meaden and Gary Neville?
Danielle Close received a more favorable investment offer from private investors who contacted her through her psychic mediumship network.
How has My Skin Feels performed since appearing on Dragons’ Den?
My Skin Feels has experienced significant growth, achieving 250% year-on-year revenue increase and securing distribution in Credo Beauty stores and Whole Foods.
Dragons’ Den is available to watch on BBC One at 8pm on Thursday.
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