In the high-stakes game of broadcast media, the most dangerous thing a presenter can be is predictable. As traditional radio finds itself squeezed by the agile, niche-driven world of digital platforms, we are witnessing a fascinating shift in how “legacy” personalities are rebranding themselves to stay relevant. It is no longer enough to be a … Read more
Just 28% of Irish adults regularly listen to national radio, according to recent BAI listening figures. But within that statistic lies a story of disruption. The recent high-profile departure of Claire Byrne from RTÉ, and her subsequent launch on Newstalk, isn’t simply a career move; it’s a bellwether for a fundamental reshaping of the Irish … Read more
The Shifting Landscape of Irish Media Talent: Beyond RTÉ’s Pay Cap Ireland’s media landscape is undergoing a seismic shift. The recent departure of Claire Byrne from RTÉ to Newstalk, coupled with Director-General Kevin Bakhurst’s firm stance on maintaining a pay cap, isn’t simply a story of one presenter’s move. It’s a symptom of a deeper … Read more
Just 17% of Irish adults listen to live radio daily, a figure that’s been steadily declining for the past decade. The recent sign-off of Pat Kenny after over four decades on Irish airwaves isn’t simply a changing of the guard; it’s a stark illustration of a medium grappling with existential challenges. While tributes poured in … Read more