Rashmika & Mysore Silk: A Loom Revival Story
The “Rashmika Effect”: How a Wedding Saree Revived India’s Mysore Silk Industry The recent wedding of actors Rashmika Mandanna and Vijay Deverakonda captivated global attention, with their wedding music video achieving unprecedented viral success, even eclipsing social media engagement from international sports icons like Lionel Messi and Cristiano Ronaldo. However, beyond the widespread celebration, it … Read more
