Why Thierry Lonziano (Peugeot) moved from Havas to Omnicom

After this historic change of agency for Peugeot, its marketing and communication director details the challenges: acceleration of e-commerce, international development, need for increased targeting… Thierry Lonziano, Marketing and Communication Director, Peugeot World / Credit: Peugeot Why did you choose Omnicom after more than 30 years spent with Havas and BETC? Before choosing an agency, […]

Harley-Davidson LiveWire: spirit are you there?

TEST – A big electric motorbike is not already trivial. But when it is branded Harley-Davidson, it becomes a real object of curiosity. By Jean-Lou Colin Harley-Davidson LiveWire, the first 100% electric model from the Milwaukee company. Alessio Barbanti In the world of two-wheelers, apart from a few confidential productions, the fairy electricity has so […]

Peugeot redoubles its commitment to camper, the fashion segment

YE. Updated:05/13/2020 01: 41h save The automotive brand Peugeot has highlighted the Camper versions of its Traveler and Rifter models, which have been designed in collaboration with the specialist from Huesca Tinkervan to compete in a segment that grew 30% in the last year and 120% in the last five years. As reported by the […]

Bercy thinks about how to help the automotive sector

How to rescue the automotive industry? With aeronautics and a group called “tourism and culture”, the sector has been identified by the Minister of Economy and Finance Bruno Le Maire as subject to specific assistance. ” Do not wait until the start of the school year to support this sector Says the Minister. A specific […]

the electric city bike you need to get around in alarm

YE. Madrid Updated:05/06/2020 01: 43h save Related news The bicycle has become these days the most used vehicle on our streets, and not only for sports, but also for getting around. In fact, it is one of the safest, along with private mobility such as a car or motorcycle. For this reason, Peugeot now adds […]

Jacques Calvet, former president of PSA, has died

Former PSA Group President Jacques Calvet died Friday, April 10, at the age of 88. The recovery of the manufacturer in the 1980s is to the credit of this well-known boss far beyond just business circles. Profile of a finance man Born on September 19, 1931 in Boulogne-Billancourt, Jacques Calvet graduated from the Faculty of […]

a century of Peugeot saloons

YE. MADRID Updated:04/09/2020 01: 52h save Related news For much of its history, Peugeot was a brand recognized for its sedans. Starting with Type 156 in 1920 and continuing with the different models in its “4” and “5” series, these models built the reputation of the León firm in terms of comfort, reliability and behavior […]

Peugeot: 5 Peugeot models to buy in the month of February

Peugeot leads the sale of cars in Asturias for its wide range of models for all tastes and driving styles. At the official Lozauto dealerships in Oviedo, Mieres and Langreo, offers on new and used cars, plus the excellent and professional after-sales service make it a guarantee when purchasing a new vehicle. This month, it […]

New Peugeot Landtrek pickup truck: Chinese pedigree – Autoreview

Concern PSA is determined to gain a foothold in the segment of frame pickups. Three years ago, the Peugeot Pick Up was introduced, whipped up from the Chinese model Dongfeng Rich (Dongfeng Corporation owns 13.68% of PSA). That car differs from the donor only in its radiator grill and decor, however, the development of a […]

to test the family that roars the lion’s mark

Unai Mezcua Updated:02/18/2020 00: 13h save With the 508 Peugeot, he showed that he still relies on the saloons, a segment with a doldrums in sales but with undeniable dynamic and comfort qualities. The presentation, shortly after, of the SW family option, with aesthetics of Shooting brake, it only reinforced this bet. The brightest mechanical […]