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The Coaching Carousel & AI Warfare: How Rugby’s Power Dynamics Are Being Redefined
The fallout from Scott Robertson’s appointment (and subsequent near-miss with Tony Brown) isn’t simply a tale of coaching ambition. It’s a stark illustration of how rapidly rugby’s power dynamics are evolving, driven by increasingly intricate contract negotiations and a new, unsettling dimension: psychological operations leveraging Artificial Intelligence. The recent events surrounding Tony Brown, the Springboks, and a cheeky AI-generated post from Rassie Erasmus signal a future where off-field battles are as crucial as those played on the pitch.
Beyond the Breakdown: The Contractual Tightrope
The core of the current situation, as reported by Planet Rugby and
