RTÉ Radio Jingles: How Iconic Sounds Became the Main Story
There is a specific kind of corporate hubris that believes “unified audio identity” is a synonym for “progress.” In the world of media branding, it’s a common play: scrub the idiosyncratic, the dated, and the organic to create a streamlined, professional product. But as RTÉ Radio 1 has recently discovered, when you attempt a surgical … Read more