Fonterra & Greenpeace: NZ Grass-Fed Butter Claims Settled
Nearly half of consumers globally actively seek out products labeled as ‘grass-fed,’ believing it signifies higher quality, ethical sourcing, and environmental responsibility. But what happens when that label is, at best, a simplification and, at worst, misleading? The recent settlement between dairy giant Fonterra and Greenpeace over its ‘100% New Zealand grass-fed’ butter claims isn’t … Read more
