Whether it's an update or a full rebuild, you do not have enough choices when you update your website. There are many free resources to optimize your website, design best practices, and even to write attractive text. However, it's important to build a solid foundation with your content management system.
A CMS is essentially a portal through which you can manage your website, and although there are dozens of options to choose from (even some are provided with your marketing automation software for free), WordPress is the way to go. If the impressive statement that 30% of all websites are powered by WordPress does not encourage us to consider this as an option, we have eight reasons for doing so.
1. WordPress is user friendly
We'll get to the technical marvels in a minute, but the ease of use of WordPress is a win. There are easy-to-install templates (and fully customizable code if you're working with an agency) and an editing interface that does not require HTML knowledge to make changes, change layouts, and more.
You need access to update your company information, product information, and optimization content on your site. The advantage of WordPress is that there are millions of tutorials on YouTube and the Internet about how to make these updates.
2. Clean code = better SEO
When you get into the technical side of WordPress is basically easy.
While we've just discussed why this is best for your usability, you're not the only person who benefits from it – even search engines love it. The WordPress interface streamlines the process of entering meta-descriptions, adding image-alternative text, and a few other important elements that help in proper indexing.
In the end (stay with us, we are almost done with technical details), the platform is developed in a way that is accessible and constantly optimized. Knowing that search engine algorithms are updated frequently, WordPress sites are exceptionally good when buyers search for potential suppliers.
3. WordPress is an open source platform
Believe it or not, WordPress is the epitome of altruism.
The original source code for the platform is available free of charge and can be changed and shared for free. There are many plug-ins for the platform that can help you with search engine optimization, capturing forms on your site, and customizing your pages with add-ons. Most of them are easy to use and affordable (but some of our favorites are free).
4. WordPress is a secure platform
We've talked endlessly about the importance of site security (and if your site does not work with HTTPS, you do not need to read this article and contact us), so you're worried about the security of your site should be no problem with WordPress ,
The core software is very safe and secure. Make sure that you are always up to date, as there are sometimes mistakes that can lead to bruising.
When a WordPress Web site is vulnerable, it is due to the use of old software, weak passwords, and other avoidable problems. If you have questions or concerns about these issues, the platform's security team can quickly resolve the issues.
5. WordPress is fully customizable
We've touched on a bit in the first section of this article, but we'd like to recapture the benefits of working with a fully customizable platform – or the way you need it.
Templates are great for anyone who wants a DIY website. But if you want to create pages that match the look, feel, and needs of your business, you (or your agency) can create it from scratch. Even if you continue with the latter, a uniquely designed website will be tied to the platform's native user experience. This means you will not lose any of the ease of use that you see on your page. The End).
6. Using a Mobile-Friendly CMS
Mobile First Indexing is here, that is, search engines use the website experience on a phone as the basis for crawling their algorithms. For you, this means that your website must look good and function properly, regardless of whether your potential buyer sees it on a phone, tablet, computer, or anything in between.
Responsive website design is now the norm for websites. So if you see a different version of your website on your phone than on the desktop, it's time for a change.
The engaging themes and mobile plug-ins in WordPress help audiences interact with your business online. The native UI displays thumbnails of your website in different viewports. So you can easily see what your website looks like, even if you currently have no tablet with you.
7. WordPress has a capacity for multiple users
Multi-user function sounds like a phrase that you need to decrypt, a dictionary. However, if you use multiple teams, agencies, or even freelancers behind the scenes of your website, you must give them access.
With WordPress, you have complete control over who has access to your website (again, security is important!). You can create new accounts with permissions that are tailored to the user's reachability needs and keep them away from other areas as needed.
Permission levels include:
- highest superior
And you can easily add and remove people as needed.
8. Offers plugins for testimonials
Certificates are a strong selling instrument.
We use them for our business and encourage our customers to do the same, as they are a great feature for your website when shoppers research your business. Of course, you can also include information from your satisfied customers in your custom pages, or integrate product and / or service reviews using plug-ins as sales tactics to reach buyers.
In addition, it is important to respond to the existing testimonials for WordPress. Just as you can not expect to integrate a vendor without talking to its current customers or reading case studies, just look at what other people are saying online through WordPress.
We're more than happy to talk about why WordPress is a great option for your website, and answer any other questions about your website design project. Contact us today.