Already in crisis before the pandemic, ready-to-wear fears the reluctance of customers

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In an uncertain health and economic climate, the concern of professionals is all the greater as sales in the sector have declined since 2008.

Sales are likely to remain far below their May-June 2019 level.
Sales are likely to remain far below their May-June 2019 level. Picasa / rachid amrous –

Gaining the confidence of the French, so that they can rediscover the pleasure of shopping: this is the objective of clothing brands. The sector federations have prepared their guide to good practice. “We recommend that there should not be more than one person for 10 square meters in stores, one for 16 in small shops”, says Eric Mertz, president of the National Apparel Federation (FNH, independent traders). A 50 m² store will only accommodate two customers, in addition to the owner. The markings on the ground will be there to enforce social distancing.

“We will need hydroalcoholic gel in quantity, regular cleaning of the store, and the staff will have to wear a mask”, adds Yohann Petiot, head of the Trade Alliance (large brands). Some chains provide visors for staff.

For customers, each brand will decide. “We will not accept visitors without masks“, Warns Jean-Marc Gaucher, boss of Repetto. “In

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