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Black Friday, US visits to physical stores increased 48% year-on-year-Bloomberg

Sensormatic Solutions said that Black Friday, the most important day of the year for U.S. retailers, recovered to physical stores this year, but was still well below the year before the coronavirus disaster. I found out from the aggregated data.

According to a report from Sensormatic on the 27th, the number of customers to physical stores increased by 48% year-on-year, but fell 28% from 2019. Brian Field, a sensormatic executive, said the not-so-significant increase was partly due to retailers accelerating bargain sales during the holiday season and diversifying customers.

Performer in Santa Claus costume sitting in a shopping center in New Jersey (November 26)

Source: Bloomberg

In the entire holiday sales season, the number of customers to physical stores is expected to decrease by only 10-15% compared to 2019. Consumers prioritize in-store shopping to avoid delivery delays, despite concerns about the new corona infection, as global supply chain stagnation is widely reported, Field said.

On the other hand, according to the latest tabulation from the Adobe Digital Economy Index, Black Friday’s online sales totaled $ 8.9 billion (about 1 trillion yen), which is the lower limit of the forecast and is slightly higher than last year’s result ($ 9 billion). It fell below. “For the first time in the Black Friday sales season, the growth trend of the last few years has reversed,” said Bibek Pandiya, chief analyst at Adobe Digital Insights.

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