Film ‘The Way of Life’ for the world premiere of the ŠKODA ENYAQ COUPÉ RS iV

Mladá Boleslav (ots) –

› Bronze Drum Award at the prestigious Golden Drum Festival for marketing and advertising professionals

› Four Platinum Awards at the Muse Awards 2022 in New York

› The film follows a young woman’s search for freedom and independence in Prague in the 1980s and shows her relationship with the ŠKODA brand

High awards for ŠKODA AUTO and ‘The Way of Life’: For its short film on the world premiere of the ENYAQ COUPÉ RS iV, the Czech car manufacturer received a Bronze Drum Award at the 28th Golden Drum Festival for creatives, marketing and advertising professionals. In Group A, Film, Transport, Travel & Tourism, the film was also among the finalists. ‘The Way of Life’ also received Platinum Awards in four different categories at the Muse Awards 2022 in New York.

With ‘The Way of Life’, ŠKODA ushered in the world premiere of the ENYAQ COUPÉ RS iV on January 31, 2022, the first purely battery-electric model in the Czech manufacturer’s sporty RS family. With an output of 220 kW (299 hp)(1), the locally emission-free coupé combines sustainable sportiness and a particularly emotional design with generous space in a special way. The ENYAQ COUPÉ iV is the first ŠKODA model with a gently sloping roof line in over two decades.

The premiere film ‘The Way of Life’ by director, screenwriter and creative director Pavel Brucek and the production company CINQ is set in Prague in what was then Czechoslovakia in the 1980s. It tells the story of a woman who looks back on the key moments of this time and her eventful life in the film: on her youth under the impression of communist rule and on the drastic events surrounding the peaceful ‘Velvet Revolution’ of 1989 the film shows her striving for freedom and personal independence and her special relationship with the ŠKODA brand.

At the 28th Golden Drum Festival in Rovinj, Croatia, ‘The Way of Life’ received a Bronze Drum Award in the section Craft Drum/Group B, Motion Craft, Direction. In Group A, Film, Transport, Travel & Tourism, the film was among the list of finalists from 24 different countries. A total of 55 jurors judged around 1,000 entries. At the Muse Awards in New York, ŠKODA and CINQ each received a platinum award in the video categories short film, cinematography, automotive film and diversity and integration for ‘The Way of Life’.

(1) Maximum electrical power 220 kW: Maximum power determined in accordance with UN-GTR.21, which can be called up for a maximum of 30 seconds. The power available in the individual driving situation depends on variable factors such as outside temperature, temperature, charging and conditioning status or physical aging of the high-voltage battery. In particular, the availability of the maximum output requires a temperature of the high-voltage battery between 23 and 50° C and a battery state of charge > 88%. Deviations, in particular from the above parameters, can lead to a reduction in performance or even the non-availability of the maximum performance. The battery temperature can be indirectly influenced to a certain extent via the stationary air conditioning function and the state of charge can be adjusted in the vehicle, among other things. The power currently available is shown in the vehicle’s mileage display. In order to retain the usable capacity of the high-voltage battery as best as possible, it is advisable to set a charge target of 80% for the battery for daily use (can be switched to 100% before long-distance trips, for example).

Press contact:

Ulrich Bethscheider-Kieser
Head of product and brand communication
Phone: +49 6150 133 121
E-Mail: [email protected]

Karel Mueller
Media Relations
Phone: +49 6150 133 115
E-Mail: [email protected]

Original content from: Skoda Auto Deutschland GmbH, transmitted by news aktuell
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