Fnac Darty announces a strategic partnership with Google


Claude Leguilloux , published on 16/04/2018 at 08h02

Photo credit © Reuters (Boursier.com) – A few months after the successful launch in its Google Home stores, the first smart and connected speaker of Google , Fnac Darty Announces Deployment of Google Product Demo Spaces Across Its Stores All of the group’s stores will host demonstration spaces for Google products and services. Fnac and Darty customers will be able to discover the Google universe in experiential spaces ranging from 10 to 50m2 including the possibilities offered by the Google Assistant (Google’s smart personal assistant, present on many devices such as the smart speaker Google Home or compatible smartphones) and its ecosystem. Google products will also be highlighted in different ways on the group’s websites and within the categories of products embarking its services: Sound, Telephony, IT, Photo … Fnac Darty will be one of the privileged partners of Google for its product launches through promotions or promotions. This partnership is announced as Fnac Darty accelerates the integration of the Google Assistant into its service strategy: Fnac Darty is indeed one of Google’s top three partners for launching the Google Assistant transaction feature . Fnac and Darty customers will be among the first to be able to test the voice purchase on their compatible phones, thanks to this much-awaited feature which concerns for the moment four categories of articles at FNAC: music, book , video or toys. In some voice exchanges, the user can choose his article, and after confirmation on his phone via the Google Assistant application, pay with his account FNAC and identify the nearest point of sale where he can recover his order the next day. On the other hand, leader of the after-sales service, the Group has just made available the “Darty Button” within the Google Assistant. Available free of charge to Darty + subscribers, the “Darty Button” provides immediate help with the use or troubleshooting of all products purchased or not at Darty. Specifically, users of the Google Home speaker, or any product integrating the Google Assistant, can naturally ask to be connected to Darty, and be recalled by an expert in less than a minute. “This partnership is the perfect illustration of the spirit of our Confidence + strategic plan: the desire to offer our customers a unique and exclusive experience of discovery, purchase and service, and to our partners an unrivaled platform for highlighting their brands and products We are very proud of this partnership with Google, one of the most innovative companies in the world “says Enrique Martinez, Managing Director of Fnac Darty. “We are very pleased to make available to the general public our latest innovations to enrich the experience of customers FNAC DARTY, iconic French distributors, whether in-store, thanks to the opening of experimental spaces for products. Google or at home with the development of Google Voice Assistant technology, Darty FNAC customers will be able to access the best of Google products and services, “adds Sébastien Missoffe, General Manager of Google France.

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