The boycott from consumers to manufacturers is a legal and legal act.
REPUBLIKA.CO.ID, JAKARTA – Economic observer, Joseph Wibisono, explained, boycott is one form of ethics and morals in consumption. He asserted, boycott or protest movement from consumers to producers is a moral action that is legal and justified.
“The boycott has now become an important instrument to voice the aspirations of consumers in the global market and to increase the sensitivity of the company to the economic, political and social interests of consumers,” Yusuf told Republic, Sunday (28/6).
That is why, according to him, if there are protests and boycotts from some Indonesian Muslim consumers to Unilever on the basis of moral criteria, namely rejecting Unilever’s actions in favor of LGBT, that is legal and justified. According to the Director of Ideas (Indonesia Development and Islamic Studies), there are no economic decisions that have no implications for certain moral and ethical choices.
According to him, all economic activities must be seen as value chain which are interrelated. For each chain, consumers must take responsibility.
“Buying is the clearest way for consumers to express their moral choices,” Yusuf said.
“The decision to buy and consume is not only based on price-based criteria utility alone, but also moral criteria in all production activities, “said the lecturer at the Faculty of Economics, University of Indonesia, adding.
What Unilever’s campaign and the boycott movement that followed were, according to Yusuf, in line with ethical consumerism boycotting producers who are not environmentally friendly and damaging to nature or producers who are not in favor of the protection of human rights and strengthening democratic civil society. “Boycott is a form of consumer pressure to producers, it will only hurt producers. Consumers will always be served by the market and will always have alternatives and freedom to buy, “he said.
Previously, the actions of Unilever’s support for the lesbian movement, gay, bisexual, transgender, and queer (LGBTQ +) has reaped disgrace in cyberspace. It doesn’t take a lot of calls to boycott Unilever products.
The boycott call was also conveyed by the Indonesian Ulema Council (MUI). The Chairman of the MUI Economic Commission, Azrul Tanjung, emphasized that he would invite the public to switch to other products.
“I, as the chairman of the MUI economic commission, will invite the public to stop using Unilever products and boycott Unilever,” Azrul said when contacted. Republic, Sunday (28/6).