Lego said it had received letters from children urging them to remove disposable plastic and use environmentally friendly materials, writes BBC. As a result, the company has announced it will invest up to $ 400 million over three years to improve its sustainability efforts using recyclable paper.
In fact, Lego pieces are made of plastic, but the company is exploring alternative materials.
“As a company that looks at children as our role models, we are inspired by the millions of children who have called for more urgent action on climate change,” said Niels B Christiansen, executive director of the Lego group, quoted by the BBC. “We have received many letters from children asking us to remove disposable plastic packaging,” he added.
Thus, the company has decided to gradually eliminate disposable plastic bags and wants to manufacture its products from sustainable materials by 2030.