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The Popup Labor BW is coming to Sigmaringen



11.11.2021 09:44

The Popup Labor BW is coming to Sigmaringen

In order to also support small and medium-sized enterprises (SMEs) from rural regions in the implementation of innovations, the Baden-Württemberg Ministry of Economics and the Fraunhofer IAO are holding the “Popup Labor BW” for the tenth time. After nine successful events across Baden-Württemberg, the Popup Labor BW stops in Sigmaringen from November 30th to December 7th, 2021.

While it is no problem for large companies to set up their own think tanks or learning and experimentation rooms for employees, business partners and customers, the situation is different for SMEs. Although they are severely affected, there is a lack of small and medium-sized enterprises (SME ) in Baden-Württemberg often direct access to theoretical knowledge and practical implementation in terms of innovation methods and digital transformation. As a kind of »temporary workshop«, the »Popup Labor BW« supports SMEs directly and locally in the implementation of innovations. This is a joint initiative of the Baden-Württemberg Ministry of Economics, Labor and Tourism and the Fraunhofer Institute for Industrial Engineering and Organization IAO. After nine successful events – among others in Ostwürttemberg, Ortenau, Zollernalb, Allgäu-Oberschwaben, the Bruchsal region, the Main-Tauber-Kreis, the Schwarzwald-Baar-Heuberg region, in the Schwäbisch Hall / Hohenlohekreis district and in Renningen – the popup laboratory comes BW from November 30th to December 7th 2021 now also to Sigmaringen.

Insights into the latest trends in digitization, technology and innovation methodology
With the help of various event formats, a productive dialogue should be created and a network created for the participants in order to support SMEs in becoming better acquainted with the topics of digitization and innovation. The free program for Sigmaringen therefore includes a large number of special events and interactive workshops with high direct application benefits for SMEs, including on the topics of blockchain, podcast and storytelling, customer-centered product development of smart hygiene solutions and successful business start-ups. In addition, an escape game offers a puzzling introduction to computer science. With a mobile plug-in laboratory, participants can also try out the creation of products digitally and consistently.

Creative environment for innovative ideas
»Small and medium-sized companies are the engine of our economy. The task of economic policy is to pick up companies from where they are currently and to strengthen them further. With the Popup Laboratories, we offer medium-sized companies a creative environment and the best conditions to try out new ways and to create innovative ideas and successful business models. Founders, startups and innovative, creative minds can try out, exchange ideas and network in the learning and experiment rooms, ”says Prof. Dr. Wilhelm Bauer, technology officer for the Minister of Economic Affairs and director of the Fraunhofer IAO. Managing directors, executives, employees and trainees of companies and start-ups are invited to use the innovation workshop to experiment with new products, services and business processes. The interactive workshops on innovation methods such as future collaboration and hybrid events have a high level of direct application benefit for SMEs. Baden-Württemberg’s Minister of Economic Affairs, Dr. Nicole Hoff-meister-Kraut explains: “Regardless of whether it is a local bakery or a carpenter’s shop, whether it is a retail or machine factory: everyone has to adapt to the networked world,” said the Minister of Economic Affairs. In contrast to large companies, small and medium-sized companies often lack direct access to theoretical knowledge and practical implementation in terms of innovation methods and digital transformation. “The› Popup Laboratories Baden-Württemberg ‹close this gap and offer a forum for innovation impulses in small and medium-sized enterprises,” emphasizes the Minister of Economic Affairs, Dr. Nicole Hoffmeister-Kraut.

Pop-up laboratories and the “new normal”
In view of the Covid-19 pandemic, the tenth popup laboratory also wants to make a contribution to shaping the new normal. Parts of the Popup Laboratory are planned as face-to-face, hybrid or digital events in order to strengthen networking on site. In this way, the Popup Labor project team can take appropriate measures at any time to ensure the greatest possible health protection for everyone involved. Should it be necessary due to the development of the pandemic, the individual events will be held in virtual form.

Press contact:
Yeama Bangali
Fraunhofer IAO
Nobelstr. 12
70569 Stuttgart
Email: [email protected]


Scientific contact:

Norbert Fröschle
Fraunhofer IAO
Email: [email protected]


Additional Information:

https://www.iao.fraunhofer.de/de/veranstaltungen/2021/popup-labor-bw-dez.html
https://www.popuplabor-bw.de/


Features of this press release:

Journalists, business representatives, scientists
Information technology, media and communication studies, economics
supraregional
Scientific publications
Deutsch


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