JAKARTA, KOMPAS.com – Selling products through a digital platform is one of the right ways for SMEs to survive in a pandemic.
Because, the corona virus pandemic made many people meet their needs by shopping through digital platforms.
Pandu P Sjahrir, Sea Group President Commissioner, said that there were a number of factors that made it difficult for MSME entrepreneurs to enter the digital platform.
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“First is the lack of knowledge. Many MSMEs who are currently still not digitally literate, this can later make it difficult for them to use features on various platforms,” he said at a virtual press conference on Thursday (07/02/2020) ).
However, he said, currently the government has done a good job of supporting MSMEs. One of them is through the #BanggaBuatanIndonesia movement.
This movement is intended to raise 2 million MSMEs to market their locally made products which will be marketed in 7 e-commerce platforms.
Second is the large number of MSME actors who have difficulty working from home during a pandemic.
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Pandu said that the factors that made it difficult for MSMEs to work from home were because of the lack of access that connected MSMEs to the internet as well as the existence of some of their work that required physical interaction.
“Based on our observation, there are 63 percent of MSME practitioners who claim to have difficulty working from home. That is because they claim to lack access to connect to the internet and there are those who claim that their work must really require physical interaction,” he said.
While the efforts made to deal with this are the government has made a Palapa ring so that MSMEs and other communities can connect and use the internet.
Third is the lack of capital funding. He said many MSMEs had no income at all since the pandemic began, financial flows were disrupted so they did not have the capital to develop their businesses.
For capital funding, he said the government had made several budgets to help MSMEs.
“One of them is that the government has prepared a budget of Rp 34.1 trillion to help digitize MSMEs faster. There is even a restructuring program, small installments to further training subsidies to improve skills,” he explained.
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Meanwhile, Minister of Cooperatives and SMEs, Teten Masduki said that he had made several training programs given to SMEs to help them plunge into the digital market. One of the programs that has been made is the UMKM Foster Brother (KAU).
Teten said through this program SMEs will be given assistance and training on ways to make sales in the digital market.
“We made these programs in an effort to help Indonesian MSMEs to be able to compete and develop their business optimally through a digital platform,” he explained.