“We have to adapt by establishing new customer relationship systems”

Interview with Lluís Bosch, CEO of Yelloh Village Sant Miquel de Colera

Camping & Bungalow Sant Miquel enjoys a privileged location in Colera and presents itself as an excellent place for a quiet and family holiday. For some time it has been part of the Yelloh Village campsite group and how many tourism businesses have been affected by the current crisis.

Since when are you carrying out your activity and how has it evolved over the years?

Since its creation in 1962, the Sant Miquel campsite has always been a family business that started with a few plots at the beginning of tourism on the Costa Brava and has evolved over the years with the constant improvement of its facilities and services in order to offer a quality and personalized service to our customers. In the last five years, Sant Miquel has been completely transformed, with new themed bungalows and great comfort and a complete renovation of its facilities and a new area of ​​swimming pools and slides. For the past two years, the Sant Miquel campsite has been part of the Yelloh Village group, made up of the best campsites in France, Spain and Portugal.

What kind of customer do they receive in their facilities. And nationalities?

Today we can say that we have a completely family and water sports clientele such as scuba diving, which comes to us from all over Europe, where the Dutch, Belgian, French and Catalan clients predominate, and we also recover the German and English clients year after year.

I imagine that one of their greatest assets is the natural environment where they are located …

Yes, without a doubt. We live in a privileged environment, between natural parks and marine reserves. Colera is the last stronghold of the Costa Brava where families can enjoy nature, the sea and the mountains with activities such as hiking and snorkeling, with maximum safety and tranquility. Today, it is necessary to stand out more than ever, as a great asset and in order to give more peace of mind to our customers, nature, the environment cared for, landscaped and formed by hundreds of trees that our company has cared for and preserved over many years.

Are they already preparing the way for the reopening of the facilities? What protocols do they follow?

Yes. Sant Miquel is ready to open its facilities as soon as possible, adopting all the necessary safety measures established by the health authorities.

How does this crisis affect them as a result of the pandemic?

In a dramatic way. Reservations have dropped completely and revenue is zero. With great concern about what this little season will be like.

How do you think your industry will change? Will tourism be different from now on?

We have to adapt to this new situation, which we hope will be for a short time, establishing new systems of work and customer relations, such as the check in online, prepayment … and innovating our services so that our customers do not suffer from this situation but on the contrary, that the customers who visit us are privileged in terms of new services, new services and new experiences. In Sant Miquel from the first day of this situation we work. Will tourism be different? Probably. Guests will make sure they and their families are as safe as possible when they go on holiday, and campsites will be one of their best options.

Have you asked for any help to overcome the current situation?

From day one, our company took care of being prepared for the worst case scenario, which for us would be a season to zero and at the same time we cared about being prepared for the best, which is to be able to open our facilities. with the best service. And given the situation, we contacted the BBVA company department to study the possibility of ICO to preserve our operations if this situation was prolonged, an operation that was signed in an agile and fast way.

How do you see the future?

I am a very positive person and I am convinced that after this ride we will go out to sea again.


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