The battle of collectibles between Woolworths and wild rival Coles came to life on Friday, releasing a brand new collection for young buyers.
Coles announced a reissue of his Little Shop ad campaign, and soon Woolies continued his Disney theme with a series that coincided with the release of the new one Lion King Movie.
The limited edition includes 24 Ooshies, nine of which are characters from the film, including Simba, Nala and Mufasa. There is also a special Cub version of Simba and Nala.
Buyers can collect Lion King Ooshie for $ 30 each they spend in the store until supplies run out.
"The Lion King Probably one of the best Disney movies ever, "said Woolworth's program manager Sarah De La Mare.
"Beautiful storytelling about the cycle of life captivates the heart of every generation. That's why we're proud to partner with Disney to bring our clients an exclusive world and something special.
"We also know that many Australians love Ooshies, and that's unique Lion King Collection is something that Lion King Fans will want to keep and appreciate it for a long time. "
Walt Disney Australia general manager Kylie Watson-Wheeler said the company was "terribly excited" for the movie to hit the screen.
"With iconic characters that the audience has long cherished," she said.
"Director Jon Favreau has brought history to life in a whole new way, creating a never before seen cinematic experience with groundbreaking technology.
"Our partnership with Woolworths will delight fans as they gather these long-cherished characters and introduce the beloved story of a new generation."
Customers can also purchase a $ 4 Lion King collector's album to house the Ooshies.
Previously, Coles had announced that he would bring back his hugely popular Minis with a Little Shop 2 edition of 30 new miniature collectibles of popular foods.
These include favorite kid's snacks like Arnott's Barbecue Shapes, Heinz Baked Beans, Maggi's 2-minute Noodles, Campbell's Tomato Soup, and the refreshing Eclipse Mints.
Below is a special edition of the Vegemite Vintage Mini to celebrate the long history of the popular Australian shopping list.
"We've been swamped with inquiries to bring Little Shop back, and we know that customers will love this brand-new collection," said Lisa Ronson, Coles's Chief Marketing Officer.
"We believe that customers will be curious about the extra surprises we have for them."
FULL LIST OF COLES LITTLE SHOP 2 MINIS
Heritage Mill apple crumble
Leggo's pizza sauce
Arnotts original grill forms
Gillette Fusion 5 razors
Bref Power Active Juicy lemon toilet cleaner
Eclipse Spearmint Mints
Primo ham in English style
Olay Complete Defense Moisturizing Lotion
Chobani greek yogurt flip
My dog meat loaf
Coles Special Burgersoße
Finish Dishwashing Cleaner
Coles prepaid gift card
Messy monkeys snack bars
Coles Ultimate Choc Chip Biscuits
Maggi Chicken Wholemeal 2 minutes noodles
Bulla thickened cream
Moccona Classic Medium roasted coffee
Latina fresh beef ravioli
Australian Field Fresh Garden Peas
Kleenex Value Pack toilet paper
Australia's own full-cream A2 protein milk
Mount Franklin Lightly Sparkling Water
Tip Top The One Bread
Dynamo Professional washing liquid
Heinz Baked Beans Without added sugar
Edgell Black Beans
Campbell's condensed tomato soup
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