Yes, these are new sneakers and they cost 1,450 euros: the strategy behind a striking fashion statement

Designer Demna Gvasalia and his striking Paris Hightop Sneakers.

1,450 euros. For a pair of worn-out Balenciaga sneakers. “How dare they!” was the sentiment among critics, but also among fans of the fashion house. It’s as if Demna Gvasalia, fashion designer and the creative brain behind the sneakers, reduces poverty to a fetish. again. Connoisseurs mainly rolled their eyes: “It’s a witty commentary on ‘the industry’.” Balenciaga himself is the smiling third.

Arthur De Meyer

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