«There are products that the only thing they contribute is disease»

“In the same way that a brand is adapted to a specific group of consumers, the same can be done with health. Investigate what users are like to adapt the message according to the population group you are targeting. In the end social marketing tries to manage exchanges of value of a behavior or public […]

Kicillof, CFK, Larreta and others

The author Eduardo Sacheri makes an unforgettable reference to the concept of the passing of the years. There he assures that time is to blame for everything, “that insists on elapse, when sometimes it should remain stopped”, “that makes us the guachada of breaking the perfect, immaculate, unforgettable, complete moments”. Yesterday the academic Soledad Quereilhac, […]

The NFL signs Apple Music as a sponsor of the Super Bowl halftime show.

(Ad Age) – Apple Music will sponsor the Super Bowl halftime show under a new $250 million multiyear deal with the NFL, putting the tech giant at the center of the year’s most-watched television event. The streaming music platform replaces Pepsi, which had backed the all-star show for 10 years before not renewing its […]

Sendinblue acquires Yodel.io, its fifth acquisition in a year

MARKETING 28/09/2022 Sendinblue, a French digital marketing specialist, announces the acquisition of Yodel.io, a cloud-based professional telephony solution. Sendinblue thus continues its development and confirms its desire to expand its marketing and customer relationship management solutions for VSEs and SMEs. With Yodel.io, Sendinblue customers benefit from a cloud telephony tool that can easily be integrated […]

For those who always want more, Movistar Prepago

Gigas and WhatsApp for free and gift credit. The new campaign comes with a novelty: the free Fire game available for prepaid Movistar customers By iProfessional 27/09/2022 – 15,15hs Movistar’s prepaid segment relaunches its campaign to provide the best benefits to its customers. With this, the promotions are reinforced to cover all the needs of […]

Greening marketing, the objective of Masse Critique

Critical Mass points out in a press release that “91.3% of members of the communications industry believe that the industry as a whole contributes to environmental degradation.” (Photo: 123RF) Adopting responsible and sustainable communication and marketing practices: this is the challenge the non-profit organization Masse Critique to the Quebec industry, when it kicked off its […]

Jeff Dray, Managing Director and Partner of Affinity Concept

ADVICE 27/09/2022 After serving as Director of Strategy and Development at Aradio Group for twenty years, Jeff Dray joined Affinity Concept as Partner and Managing Director in charge of Strategy and Innovation, alongside Gérard-Frédéric Lenepveu and Bertrand Degrémont. Both a brokerage firm and a marketing and communication consulting firm, Affinity Concept operates in the B […]


Functions – Development and execution of campaigns according to ATL, BTL and digital plan– Development of digital strategies to capture leads.– Direct coordination with the performance agency for the implementation and monitoring of the digital guidelines.– Supervision of organic content in social networks.– Administration of the CMS of the web: Loading of information and/or graphics […]

Tamara Szarmach, business architect senior d’Isoskele

Tamara Szarmach, former director of commercial communication at Bricorama, joins Isoskele as senior business architect to manage cross-functional projects for clients of the La Poste group’s data marketing agency. Her digital expertise, acquired over 20 years spent in a communication agency and then in specialized distribution (automotive, green leisure, household equipment), notably led Tamara Szarmach […]